It’s the backbone of the British pub cellar – but half of Brits admit to never having tried a pint of classic Cask Ale.
A hefty 48 per cent of those questioned hadn’t ever sampled the national drink, despite the reported surge in popularity over recent years, so champion of Cask Ale, national pub group Ember, has launched Britain’s first ever Cask Ale Menu to aid curious drinkers.
And, to reach the younger age groups of 18-24 and 25-34 year olds – ranking as the least savvy-suppers of Cask – Ember has launched a Cask Calculator facebook tab to generate suggestions for these younger drinkers.
The West Midlands and North East regions come out on top as Cask drinkers, with 57 per cent in both regions having sampled Cask Ale.
Only one in three of those in Northern Ireland – traditionally stout drinkers – have tried Cask, while Londoners are also behind the times.
Andre Johnstone, senior marketing manager at Ember, said: “As the national drink, it’s pretty shocking that half of British pub-goes haven’t ever tried Cask Ale. With varieties now spanning from dark and rich through to lighter, easy drinking brews, there really is a pint for everyone and every occasion.
“We believe our Cask Ale Menu is the first available in the country, guiding guests through the 12 ales available at Ember this winter – and with the addition of the Cask Calculator facebook tab to inspire younger drinkers, here’s to a host of converted cask drinkers!”
The fun Cask Calculator on facebook works by aligning someone’s usual tipple (wine, beer or spirits) with a favourite dish (pie and chips, pasta or curry) and a chosen personality type (laidback, outgoing, traditional) to suggest a Cask Ale to suit.
For more information on Cask Ale at Ember and try out the Cask Calculator, please visit www.facebook.com/emberinns
What did our Cask Calculator suggest for cask-cautious celebs?
Chris Moyles, a laidback, perennial pie lover who loves his beer should try Acorns Barnsley Bitter.
Outgoing breakfast girl Christine Bleakley should swap the wine with her pasta for Williams Brothers Ginger Beer.
Dancing on Ice and Hollyoaks star Jennifer Metcalfe has admitted in a recent interview to loving her curries even when on a health kick. So instead of teaming her masala with a vodka and diet coke, the Cask Calculator suggests she reaches for Rudgate Jorvic.
Luscious foodie Nigella Lawson often teams a gourmet pie with a nice glass of red, but she should instead try Yorkshire Terrier.
Lad about town Danny Dyer could leave his hard-drinking behind if he teamed his pie with a pint of Hook Norton Jackpot.
*Research conducted December 2010 with a sample size of 3,000 British adults.
** Celebrities cask suggestions generated by the cask calculator are not endorsed by each celebrity.
Ends
Issued on behalf of Ember Inns by McCann Erickson Communications House, Highlands Road, Shirley, Solihull, West Midlands B90 4WE. For further information please call Lauren Bluck on 0121 713 3797 or Stephanie Anthony on 0121 713 3794. Or e-mail: lauren.bluck@europe.mccann.com or Stephanie.anthony@europe.mccann.com.
About Ember Inns
Ember Inns offer a warm and friendly ‘home-from-home’ environment, perfect for catching-up with friends and family over a drink or a bite to eat. Great quality food – including traditional pub favourites with a twist, tantalising lunch options, hearty main meals and a host of sharing plates – are served from midday until 10pm and guests can look forward to a host of exciting events encouraging them to explore the best in new wines, real ales and food.
Beer haze is typically measured via nephelometric methods, which are based upon the principle of light scattering when a beam of white light passes through a solution carrying a dispersion of particles (Fischer, 1966). The size, concentration, shape and differing refractive index (compared to the media) of the particles dictate the amount and intensity of the light scattered over a range of angles. Increasing amounts of particles (haze) in the medium corresponds with increased capacity to scatter light. Nephelometric instruments primarily measure the intensity of light scattered at a 90° angle from the incident beam. Measurements at narrow angles, i.e. 13°, are sensitive to large particles (1 – 10µm) that often form visible hazes, whereas 90° angles are sensitive to pseudo or invisible hazes that form from smaller particles < 0.1µm. Larger particles are (usually) removed during the filtration of beer, but smaller particles may remain in the final product to promote colloidal instability. Thus, beer haze measurements are usually performed at 90° angles.
However, as packaged beer may contain amino acids and reducing sugars in solution Maillard reactions may still occur in the product, particularly if the beer is subjected to storage under conditions that favour this reaction, namely elevated temperatures, long time periods or a combination of both. Studies have attributed colour increases during ageing to such Maillard reactions.
Brettanomyces activity also leads to a significant increase in caprylic (C8) and caprix (C10) acids (small amounts are formed during earlier Saccharomyces acitivity) along with their associated esters, ethyl caprylate and ethyl caprate. These compounds produce a characteristic ‘goaty’ aroma/flavour to the final product. Capric and caprylic acids are short chain fatty acids and are thought to be by-products of yeast metabolism, produced during lipid synthesis by a yeast cell and released into the medium via leakage through membranes damaged by ethanol, or as a consequence of an autolytic mechanism. Higher temperatures, aeration and agitation during fermentation reduce the amounts of fatty acids in beer. Reduced aeration/agitation produced higher concentrations. The combined threshold for C6-C12 acids is 10ppm, beyond which ‘goaty’ aromas arise. C8 acid levels in gueuze as 12.4 – 21.85 ppm and C10 acids as 2.3 – 3.9p ppm.
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